Two Amazon river dolphins lift their heads out of the water close to one another
Shutterstock / COULANGES / WWF-Sweden

You can trust WWF

Our conservation successes are possible thanks to generous people like you. World Wildlife Fund carefully manages resources to maximize your support of our work—saving endangered wildlife, protecting fragile ecosystems, tackling the climate crisis, and finding practical and beneficial ways for both people and nature to thrive.

  • 82% of spending directed to conservation

    82% of WWF's spending is directed to worldwide conservation activities,12% is used for fundraising, and 6% goes toward finance and administration

  • 100 countries where we work

    WWF works in nearly 100 countries to tackle the most pressing issues at the intersection of nature, people, and climate

  • 1.2 million members

    In the US alone, more than one million members actively support WWF's conservation efforts

Protect nature 365 days a year

Become a WWF Hero with a monthly donation, and make a difference for precious wildlife and fragile ecosystems all year long. It's an easy, efficient, and effective way to protect our planet.

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How we work

The problems facing our planet are increasingly more complex and urgent. Through an integrative approach to our six ambitious goals, WWF can help solve the planet’s greatest threats and ensure a healthy future for people and nature.